The Taste of Sophistication

I am a founder and partner of the only premium, 8x distilled plum flavored vodka. We started this as a side project 8 years ago. We knew that in order to disrupt the vodka market, we could not simply just release a straight vodka so we broke away from normal convention and launched the plum flavor first. From there, we created demand for a straight vodka which we released 2 years later. We are now in over 2500 locations. I created the brand behind the product from scratch with no budget, no staff and no experience in the liquor industry. I used what I learned throughout my career and was able to apply it to a market completely outside the healthcare world.